The SUPER PUFF - Aritzia
For over 5 years Morgan has managed the manufacturing of the iconic Super Puff family.
From women, men, and now dogs, the Super Puff is known for its warmth, superior quality, functionality, and its plethora of one-of-a-kind fabrics and colours. A true staple in everyone's wardrobe!
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Morgan leads many aspects of manufacturing the Super Puff family; most notably calendar development, quality assurance, cost negotiation and duty-free opportunities such as CPTPP. With a constant finger on the bottom line, Morgan ensures the Super Puff exceeds customers' expectations of quality and performance. Leading the brand through extensive testing and regulatory benchmarking Morgan has become an expert in down filled outerwear.
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As the Super Puff family grew, Morgan supported innovative style designs such as The Superpuff 1000. A puffer featuring 1000 fill power goose down and continuous baffle design to optimize warmth while being the lightest superpuff to date. Another outstanding group of styles under the Superpuff is the waterproof Superpuff2O. Leading the industry as the foremost favourite technical waterproof puffer this group of styles was vigorously wear-tested and vetted against the highest industry standards to ensure the best customer experience for the best price.
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View current Aritzia puffers here.
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Media on the Superpuff:
Business Insider
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